HONA New's February 2025 Newsletter
Welcome to February at HONA! Building on the vibrant start we had in January, we’re excited to bring you an update filled with inspiring community stories, innovative product highlights, and a glimpse into the exciting plans ahead. This month, join us as we dive into highlights from our recent events, new product launches, and more.
Welcome BuilderPot
This month was filled with exciting launches, and one we can't wait to talk about is BuilderPot! Our new UK-made formula offers the strength and rigidity and long lasting properties of a traditional builder gel, making it perfect for structured manicures.
The key difference's?
It’s in a pot. We know that many nail techs prefer working from a pot rather than a bottle, as it allows for greater control over the amount of product applied.
This NEW innovative formula gives you the long lasting properties of PureFoundation without flexibility ensuring strength and durability. Plus, with a formulation that’s HEMA-free, HPMA-free, IBOA-free, and TPO-free, BuilderPot maintains the same trusted hypoallergenic quality you expect from HONA.
HONA Education Online
HONA’s online learning platform is now live, bringing accredited nail education straight to your screen anytime, anywhere. Designed to fit your schedule and learning pace, the platform offers expert-led courses ranging from Complete Beginners and Conversion to Gel Polish, Builder Gel, Hard Gel, and Swift Tips. With interactive tutorials, detailed voice-overs, and transcripts, every lesson is crafted to provide a seamless learning experience, whether you’re just starting out or looking to level up your skills.
A Message from HONA Education: "HONA Education has been working hard to bring you something super special, it’s been a long time coming and a LOT of top-secret work behind the scenes, but we can now finally tell you our online learning platform has launched! This new venture not only makes professional nail training more accessible but also promises exciting future enhancements to keep you at the cutting edge of the industry."
What else is new?
This month, we welcomed some exciting launches!
The Simple French Collection brings a timeless take on a modern classic. Our brand-new 10-piece gel polish collection combines elegance with innovation, featuring a curated mix of semi-sheer and opaque shades. Perfect for creating effortlessly chic "simple French" designs, this collection has everything you need to master the art of the perfect French manicure, whether your clients love a soft, natural look or a crisp, defined tip.
True Sculpt Trial Kits are here for those curious about True Sculpt Hard Gel. This kit lets you experience all three of our game-changing formulas—CORE, FIBRE, and EXPRESS—before committing to full-size pots. Find the perfect formula for you and your clients or experiment with Hard Gel for the first time. With exceptional strength, versatility, and a smooth application, True Sculpt is a must-have in any kit
Trend Spotting : Matcha Nails
At HONA, we’re always keeping an eye on the next big thing in nails. This month, we’ve got our fingers on the pulse of Matcha Nails. Inspired by the ongoing love for matcha lattes and the wellness aesthetic, Matcha Nails are ready to make waves. This earthy, muted green is the perfect balance of subtle and statement, making it the go-to colour for clients who want something trendy yet effortlessly chic as we transition into spring.
Product Teasers & Sneak Peeks
We’ve got something special coming your way! We’re getting ready to introduce a new addition to the HONA family on March 14th! Designed with precision and quality in mind, this tool is set to elevate your services and enhance your creative projects. these innovative tools are set to elevate your services and enhance your creative projects. Trust us, you won’t want to miss this. Head over to our Instagram, turn on notifications, and stay tuned for exclusive sneak peeks and more details coming soon!
Community Spotlight
This month’s spotlight is on the talented India James @indzinc. Known for her bold designs, engaging content, and passion for hypoallergenic nail systems, India has built a strong presence in the nail industry, particularly on TikTok, where she connects with fellow nail techs and educates clients about safer nail products.
Check out the full interview and explore how India used TikTok to grow her business
Upcoming Events & What's Next: Venue Hunting in Liverpool!
A Message from Our Founder, Mike:
"At the start of the month, Charlotte and I set out on a mission to find the perfect venue for our upcoming networking and launch event in Liverpool. We visited over 20 venues, and after a long day (and far too much coffee), we’re thrilled to announce that we’ve found the one: Gaucho. With its stunning space, sophisticated vibe, and an atmosphere that perfectly matches HONA’s energy, it’s the ideal spot for our very first event of its kind.
We can’t wait to bring the community together for a day of connection, inspiration, and an exciting product launch. And trust me, this is just the beginning!"
That’s a wrap for this month!
From exciting launches to new systems, we’re kicking off the year with lots of energy, and we can’t wait to share even more with you.
Make sure to stay up to date in our HONA community and join us next month for even more insight on what's ahead!