Promoting your business in 2025 with Morgan Mcloughlin
Join Morgan, HONA’s Social Media & Communications Executive, as she shares her insider tips on how to refresh your business strategies, attract more clients, and boost your profits in 2025.
Implementing effective promotion techniques and profit-boosting methods can elevate your business in more ways than one. Here are some of Morgan's essential tips to help you attract more clients, increase your earnings, and make your nail technician services stand out. Let's dive in!
Promotion
Utilise Google My Business
If you haven't already its time to optimise your google my business page!
Google Maps is one of the most used tools on Google, making it essential for local businesses. Setting up a Google My Business page makes it incredibly easy for potential clients to find you. Ensure your listing is verified, your business information is accurate, and high-quality photos of your work and salon are uploaded. Also, encourage satisfied clients to leave positive reviews!
Consistency on Social Media
Building an online presence is SO important! On Instagram, aim for one engaging post per day with relevant hashtags (5-10 hashtags) sharing a mix of nail art photos, client testimonials, and behind-the-scenes glimpses.
For TikTok, aim to post three times a day the TikTok algorithm LOVES volume. Create short, captivating videos like Nail transformations and quick tips! Always remember to use trending audio.
Pro Tip: If you use Facebook, turn on the Instagram toggle to automatically share posts, work smarter, not harder!
Develop Content Pillars
Focus on three main content pillars: Inspirational, Aspirational, and Educational.
Aspirational Content
Highlight the benefits of your services, such as:
Why it’s important to take time out for a manicure.”
This emphasises self-care and reminds clients that we’re basically therapists, after all!
Educational Content
Share valuable knowledge to build trust. Example:
“The importance of cuticle oil.”
Educate clients and fellow nail techs! This not only boosts engagement but can also increase sales.
Inspirational Content
Showcase new designs or colours to inspire clients. Example:
“Here are three colours to try at your next appointment!”
This promotes less popular shades and introduces new trends.
Top Tip: At the end of every month, HONA creates an ‘Inspiration & Trends’ blog featuring upcoming colours and trends. Use it to plan your content strategy!
Engage with Communities
Building relationships is EVERYTHING, believe us! HONA is known for community! Whether it’s with clients, fellow nail techs, or brands, community matters.
- Join industry groups like the HONA Community to network, share insights, and promote your services.
- Engage with followers! respond to comments and messages promptly.
- Encourage clients to tag you in posts/stories to boost reach.
Show Your Face!
"People connect with people!" Personalise your brand by sharing photos and videos of yourself.
- Share stories about your journey and daily life.
- Film yourself providing educational content (or do voiceovers!).
This helps new clients feel comfortable knowing who's behind the services.
Profit Boosting Strategies
Upsell with Educational Content
Educate clients on additional services and products. Offer prescriptive manicures tailored to their needs and suggest luxury add-ons like:
- Hand massages
- Purchasable add on's e.g. Cuticle Oils
Retail tip: HONA offers massively reduced bundle offers on cuticle oils and sanitisers! Take advantage of these deals and boost your earnings by offering retail add-ons.
Emphasise Regular Appointments
Consistent appointments = healthy nails & repeat clients!
- Many clients try to stretch out their sets, not realising the damage it causes.
- Offer loyalty programs or discounts for consistent bookings!
Implement an Efficient Booking System
An online booking system allows clients to schedule 24/7, reduces no-shows with reminders, and keeps your schedule organised effortlessly!
Create Urgency
Encourage fast bookings by:
- Offering limited-time discounts
- Highlighting when your schedule is filling up
- Promoting last-minute cancellations
The fear of missing out (FOMO) is real; use it to your advantage!
TikTok Shop: A Game Changer!
Once you reach 1,000 followers on TikTok, you become eligible for TikTok Shop!
- Add product links directly into videos.
- Showcase items you love and earn commission on sales.
- Engage your audience with shoppable content.
This is an amazing way to earn extra money, engage fellow nail techs, and potentially collaborate with brands (like HONA!).
Interested in starting? Find our more: Nail tech spotlight India
Final Thoughts
By implementing these strategies, you'll attract more clients, increase your earnings, and elevate your nail business in 2025. 💅✨
Remember, HONA is here to support you every step of the way!
- Morgan Mcloughlin